Entries from February 2008 ↓

The assignment I’ve been working on now is a campaign based on the idea created for my persuasive poster (try yoga!). My strongest idea focuses on the activity of yoga. By putting feet and hand prints on the mat with a label of whichever pose those prints correspond with, those that purchase the mat already have an idea about how to do a specific pose. The idea is similar to dance mats that show the user how and where to move his or her (or their) feet.

For the project to be successful, I’ll need to follow this idea through to actual production and use. I might be able to screenprint the feet/hand prints on a solid-colored yoga mat, but getting a photo of it in a yoga studio or being used might be a little more difficult. I will also need to design a tag with information about how yoga will help the user—maybe some specific information about the pose—and some sort of graphic that would hang above/around the display of mats.

Birds
Originally uploaded by Pork-Chop

This image represents what I’ve learned so far in 9 hours (3 hours per week) of class at MCAD. For tomorrow night’s class we are working on holiday or seasonal patterns – I’m attempting to channel Spring through these birds!

I just wanted to share because I wasn’t sure the pattern was going to work… until I tiled it! And I like it! I’m hoping to incorporate it into the next calendar of events for the museum… We’ll see!

This is the final poster I submitted for critique last Thursday, the 21st. It is 24″x36″ (the maximum size for the assignment).

The line weight in the illustration is much nicer than my first draft. It’s more organic and human, which helps viewers better identify with it. I am really satisfied with how it looks (and it’s also great to learn how to do something new). I am concerned about how the knee and the (right) arm overlap. I added a little mark to indicate some depth in the body, but now should I add another mark behind/under the leg to indicate the arm extension? I tried that, but then it didn’t look… right. Maybe I didn’t shape it well enough. I think in the future I would actually bring the arm in front of the leg (which makes the pose slightly more difficult, but still practical) to eliminate this issue.

Some of my classmates commented on the awkward placement and alignment of the two text blocks. The main text could better align with the curvature of the back, which might make it easier to read. In its current form, it’s choppy and the flow isn’t as smooth as it could be. If I corrected that for a future version, it could add a stronger sense of being organic.

The subtext (by the knee) should probably be smaller and closer to the body. I was trying to frame the whole image, but with the full bleed of the illustration, perhaps the framing is effective in the way I was intending it. I want to continue to include the pose name somehow, so that if this poster were to convince someone – they would have a beginning “in” to the practice. For the next assignment (a series campaign for the same theme), including the name might not be necessary as it would be more about “what to do” and less about “how to do” (image vs. text).

These images were photographed from magazines to help inspire various grid systems for future projects.

 

 

 

These ads (and others) are available at WhyMilk.com.