Entries from March 2008 ↓

Retail Store: Yoga Merchandise Display

Share

Series Campaign Ideas

The idea that is inspiring my work in the series assignment is putting feet/hand prints on yoga mats for specific poses. Each mat could be color coordinated for various poses. The tag for each color/pose would define how the pose is helpful for health and serenity (try the “Cat Pose” or Marjaryasana which provides a gentle massage to the spine and belly organs in order to relieve stress).

To the right is a really rough sample of what the mat would look like rolled out. Other graphics I need to develop for the assignment are signs that would displayed on an end-cap in a retail store, the tag that would be attached to each mat (with UPC code?) and perhaps other wrap-around labels for the package mat (presale).

Share