Entries Tagged 'Yoga Series' ↓

I’ve decided on four poses to develop yoga mats and product signs for:

• Downward Facing Dog
• Fire Log Pose
• Tree Pose
• Dolphin Plank Pose

Here are the four yoga mats in progress:

This is what my product display would look like in a retail store. The white blocks are tags I need to develop. I also need to refine the pose on the display sign.

The idea that is inspiring my work in the series assignment is putting feet/hand prints on yoga mats for specific poses. Each mat could be color coordinated for various poses. The tag for each color/pose would define how the pose is helpful for health and serenity (try the “Cat Pose” or Marjaryasana which provides a gentle massage to the spine and belly organs in order to relieve stress).

To the right is a really rough sample of what the mat would look like rolled out. Other graphics I need to develop for the assignment are signs that would displayed on an end-cap in a retail store, the tag that would be attached to each mat (with UPC code?) and perhaps other wrap-around labels for the package mat (presale).

The assignment I’ve been working on now is a campaign based on the idea created for my persuasive poster (try yoga!). My strongest idea focuses on the activity of yoga. By putting feet and hand prints on the mat with a label of whichever pose those prints correspond with, those that purchase the mat already have an idea about how to do a specific pose. The idea is similar to dance mats that show the user how and where to move his or her (or their) feet.

For the project to be successful, I’ll need to follow this idea through to actual production and use. I might be able to screenprint the feet/hand prints on a solid-colored yoga mat, but getting a photo of it in a yoga studio or being used might be a little more difficult. I will also need to design a tag with information about how yoga will help the user—maybe some specific information about the pose—and some sort of graphic that would hang above/around the display of mats.