Series Campaign – Ideas

The assignment I’ve been working on now is a campaign based on the idea created for my persuasive poster (try yoga!). My strongest idea focuses on the activity of yoga. By putting feet and hand prints on the mat with a label of whichever pose those prints correspond with, those that purchase the mat already have an idea about how to do a specific pose. The idea is similar to dance mats that show the user how and where to move his or her (or their) feet.

For the project to be successful, I’ll need to follow this idea through to actual production and use. I might be able to screenprint the feet/hand prints on a solid-colored yoga mat, but getting a photo of it in a yoga studio or being used might be a little more difficult. I will also need to design a tag with information about how yoga will help the user—maybe some specific information about the pose—and some sort of graphic that would hang above/around the display of mats.